Using Data to Build a More Effective Content Strategy
If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social…
IBM & SoftLayer One-Year Later: Leader in Data Centers, Cloud and Big Data
Almost exactly one year ago today, IBM acquired the cloud company (SoftLayer) and ever since has become one of the…
The White House Recently Completed a Study on Big Data Privacy: Do You Care?
“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and…
Data Controls and Customer Loyalty: How Big Companies Keep Clients
Data controls may go hand-in-hand with maintaining accurate financial information and compliance reports, but IT leaders from some of the…
The Rule of Three Works for IT
If you’re a presenter, or simply someone wanting to convey information in a memorable way, you have probably inadvertently or…
Retail is Dead. Long Live Retail!
Retail as we know it is dying. The Internet is the method; ecommerce websites like Amazon, Alibaba, and others who…
Who Owns the Data? Well, It’s Complicated
I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero,…
The Federal Government Should Fund More Data Pilot Projects
If the federal government wants to use data to “solve problems, improve well-being, and generate economic prosperity” on a national…
60 Minutes Got It Wrong: Data Brokers Aren’t Evil
Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and…
How Data-Driven Marketing Can Help You to Create the Best Customer Experience [INFOGRAPHIC]
In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create…
