By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How Data-Driven Marketing Can Help You to Create the Best Customer Experience [INFOGRAPHIC]
Share
Notification Show More
Latest News
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing
become a data scientist
Boosting Your Chances for Landing a Job as a Data Scientist
Jobs
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > How Data-Driven Marketing Can Help You to Create the Best Customer Experience [INFOGRAPHIC]
Data Management

How Data-Driven Marketing Can Help You to Create the Best Customer Experience [INFOGRAPHIC]

Datafloq
Last updated: 2014/07/01 at 3:55 AM
Datafloq
3 Min Read
SHARE

In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer experience. Many marketers have that data at their fingertips, they just don’t know how to use it, while 73% of customers prefer retailers who use personal information to create a relevant experience. Teradata has released an infographic that shows the importance of data-driven marketing.

In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer experience. Many marketers have that data at their fingertips, they just don’t know how to use it, while 73% of customers prefer retailers who use personal information to create a relevant experience. Teradata has released an infographic that shows the importance of data-driven marketing.

Data-driven marketing can be achieved by combining several data sources such as online and offline data as well as transactional data. Combining these structured and unstructured data sources will provide you with valuable insights about your customers. I like to call this the data triangle: combining your customer data with your social data as well as the data created via the mobile channel. Combining these different data sets is a powerful tool to create the best customer experience and increase your sales and as well as your conversion rates.

According to the infographic, there are several advantages of a data-driven marketing. These include, but are of course not limited to, the following aspects:

More Read

database compliance guide

Four Strategies For Effective Database Compliance

Use this Strategic Approach to Maximize Your Data’s Value
5 Big Data Storage Solutions
AI Significantly Increases the Dangers of Social Media Hacking
Strategies to Make Better Profits for CPAs During Tax Season
  • You can collect all of your customer data across every platform and make it accessible to all in the organisation;
  • Use real-time analytics to better understand and anticipate the needs of your customers and as well react to it;
  • Create meaningful interactions and valuable communications with you customers, based on deep customer insights;
  • Deliver a seamless and personal, omni-channel customer experience.

So, combining various data sources and analysing them in real time will ensure a detailed, 360-degrees, view of your customers. This will enable personalized messages/products/services for your customer via the right channel at the right price and the right moment in time and location.

 

I really appreciate that you are reading my post. I am a regular blogger on the topic of Big Data and how organizations should develop a Big Data Strategy. If you wish to read more on these topics, then please click ‘Follow’ or connect with me via Twitter or Facebook.

You might also be interested in my book: Think Bigger – Developing a Successful Big Data Strategy for Your Business.

This article originally appeared on Datafloq. 

Datafloq July 1, 2014
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

You Might also Like

database compliance guide
Data Management

Four Strategies For Effective Database Compliance

8 Min Read
analyzing big data for its quality and value
Big Data

Use this Strategic Approach to Maximize Your Data’s Value

6 Min Read
Data Management

5 Big Data Storage Solutions

6 Min Read
AI leads to a new range of cybersecurity risks for social media users
Artificial Intelligence

AI Significantly Increases the Dangers of Social Media Hacking

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?