Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Using Data to Build a More Effective Content Strategy
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Using Data to Build a More Effective Content Strategy
Best Practices

Using Data to Build a More Effective Content Strategy

jessiemartin
jessiemartin
5 Min Read
Image
SHARE

ImageIf you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done.

ImageIf you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.

Take a look at your keywords
A look behind the scenes at your website’s keyword searches can be telling. At the most basic level, keyword research tells you how potential customers are finding your site via search engines. But if you drill down on the data, it will likely reveal some interesting trends about your audience’s search behaviors. For example, are frequent visitors finding your blog by searching for evergreen versus timely topics? Are they stumbling across your site by searching for a particular product or service? Taking the time to review the data and identify common threads can help you develop content that is interesting and engaging for your audience.

Another important thing to consider as you’re analyzing your keyword searches is visitor intent. It goes without saying that people have certain intentions as they’re searching online, and your data can help you understand the ‘why’ behind your potential customers’ searches. For example, are they searching for general keywords like “product reviews” that would indicate they intend to make a purchase eventually, but probably not right away? Or are they finding your website by searching for terms like, “purchase ‘x’ product” that suggest they’re planning to buy in the near future? You can use the information you gather to create more compelling marketing copy for your products and services and help drive sales for your business. Drilling down on your search data can help you create more relevant content that aligns with the behaviors and intent of your site visitors.

More Read

“Lean is not a destination, it’s a journey.”
Reference Domains Part III: Collecting Classifications
Target, Pregnancy, and Predictive Analytics, Part II
Best Practices For Big Data Management In Cloud Computing
Many Kinds of Analytics, One Approach to Maximize Their Value

Which content has your community buzzing
Do you know which blog posts have sent your website’s commenting feature into overdrive? Or which of your podcasts, videos, or tutorials has been shared most frequently? A deeper look at your business’ social data can help you understand a few key things about your audience. The first is which types of content are resulting in the most engagement from site users. Are potential customers more likely to comment on and share photos, videos, short blog posts, or in-depth pieces containing lots of stats? The second is which topics have them talking. Are they passionate about something that you’ve addressed in the past? How can you build on that idea to grab the attention of potential customers and keep them coming back to your site? Harness your social data to help build more shareable and interesting content for your audience.

Social data can also be used to track other important metrics, such as when your community is most active online, and what potential customers are saying about your brand. Data gathered from social media analytics platforms and social sentiment tools can help you steer your marketing efforts in the right direction and provide better customer service to your online audience.

Whether you’ve just taken your business online or have an established company, search and social data can be used to help you build a more effective content strategy. A data-driven content strategy can help you set your business apart from competitors, and build customer loyalty over time.

TAGGED:content marketing
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

merging analytics with content marketing
Analytics

Businesses Discover the Importance of Merging Analytics and Content Marketing

12 Min Read
big data analytics
AnalyticsExclusiveMarketingNewsPredictive Analytics

How to Use Analytics for Effective Content Marketing

6 Min Read
predictive analytics in content creation
AnalyticsExclusivePredictive Analytics

Is Predictive Analytics Solving Challenges In Content Creation?

9 Min Read
predictive analytics content marketing
AnalyticsExclusiveFeaturedNewsPredictive Analytics

Predictive Analytics Causes Employment Boom in Content Marketing Profession

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?