Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other…
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the…
Really Simple Statistics: What is Nominal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details…
What IT Professionals Can Learn from Librarians
I never would have considered IT professionals and librarians kindred spirits if I hadn't interviewed Steven Zink, Ph.D., then the VP…
