Business People Are Dumb On Average(s)
Here’s one real-life example of the limits in quantitative thinking observed in an average company, shared with me by Michael…
How Predictive Analytics Can Save Zebras
Predictive analytics can be used to drive brand loyalty, create cross-sell as well as upsell opportunities, predict and manage operations…
What is the Biggest Challenge for Big Data?
Often I think about challenges that organizations face with “Big Data”. While Big Data is a generic and over-used term,…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other…
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the…
