Business Intelligence and Why You Need It
Everybody’s talking about business intelligence (BI), and with good reason. Implementing an effective and comprehensive BI strategy is critical to…
The Economic Logic Behind Tech and Talent Acquisitions
There’s been a lot of speculation lately about why big companies spend millions of dollars acquiring startups for their technology…
Finding the Why in Your Market Research Results #MRX
Baby asking whyyyyyyy?It’s probably safe to assume that every single research report you’ve ever written has been followed up with…
Interactive Analysis Tools Comparison: R Language, Matlab, esProc, SAS, SPSS, Excel, and SQL
The interactive analysis is a circular analytics procedure comprising assumption, verification, and calibration by the analyst to achieve the fuzzy…
The 6 Worst Market Research Mistakes #MRX
Sigh, not only are the colours horrid, this 3d pie chart completely misconstrues the values it is trying to represent.…
Sticking vs Backsliding – It Is So Sad
Have you ever been frustrated by witnessing a good decision be reversed and falling back to old ways of doing…
8 Reasons Why Embedded Business Intelligence Beats DIY
We all have THAT friend. You know the one. He never asks for help, refuses to concede when even his…
Do not make the biggest survey mistake!
Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and…
Is Big Data Helping or Hurting your Sales Reps?
Recently there has been a lot of debate on whether or not the influx of Big Data is a help…
