Ajay Kelkar

8 Articles

Banks and the New Amazon Bank

Newspapers are getting disrupted by online resources. These same web destinations are…

Ajay Kelkar Ajay Kelkar 7 Min Read

Data Driven Lingerie?

How can lingerie and data have any correlation?Almost 78% of consumers think…

Ajay Kelkar Ajay Kelkar 4 Min Read

Email Marketing Isn’t Dead!

Commercial TV took 13 years to reach 50 million households; it took…

Ajay Kelkar Ajay Kelkar 7 Min Read

Small Steps to Analytics Maturity!

Recently a client asked me an interesting question: How would you start…

Ajay Kelkar Ajay Kelkar 4 Min Read

Big Data is Puzzling!

The three Vs — volume, velocity and variety — are the essential…

Ajay Kelkar Ajay Kelkar 5 Min Read

Analytics is Sexy: Let’s Make It Work!

I wrote earlier about this huge gap between talking about analytics and…

Ajay Kelkar Ajay Kelkar 5 Min Read

My ‘Data’ Is Hot!

I run regularly and a lot of my runner friends are hugely…

Ajay Kelkar Ajay Kelkar 4 Min Read

CIO Becomes the New CMO!

Marketing budgets are now larger than IT budgets & growing faster says…

Ajay Kelkar Ajay Kelkar 2 Min Read