Uncategorized
1400 views

Banks and the New Amazon Bank

Ajay Kelkar - May 5, 2015

Newspapers are getting disrupted by online resources. These same web destinations are becoming less relevant as people simply lift and filter the information they want using RSS…

Uncategorized
1432 views

Data Driven Lingerie?

Ajay Kelkar - September 2, 2014

How can lingerie and data have any correlation?Almost 78% of consumers think it is hard to trust companies when it comes to use of their personal data…

Uncategorized
8232 views

Email Marketing Isn’t Dead!

Ajay Kelkar - February 4, 2013

Commercial TV took 13 years to reach 50 million households; it took Facebook just a year to hit the 50 million user mark. More than a billion people…

Analytics
1024 views

Small Steps to Analytics Maturity!

Ajay Kelkar - January 14, 2013

Recently a client asked me an interesting question: How would you start analytics in an organization? This also seems to depend on the industry. While Banking has greater…

Analytics
1092 views

Big Data is Puzzling!

Ajay Kelkar - November 26, 2012

The three Vs — volume, velocity and variety — are the essential characteristics of big data. But isn’t it amazing that “big data” suddenly seems to have…

Analytics
950 views

Analytics is Sexy: Let’s Make It Work!

Ajay Kelkar - October 30, 2012

I wrote earlier about this huge gap between talking about analytics and being able to actually make a large impact on business. I also wrote earlier about…

Collaborative Data
745 views

My ‘Data’ Is Hot!

Ajay Kelkar - March 4, 2012

I run regularly and a lot of my runner friends are hugely turned on by personal metrics with GPS enabled devices!   We use numbers to optimize a…

Culture/Leadership
1334 views

CIO Becomes the New CMO!

Ajay Kelkar - February 18, 2012

Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s.  …