The Data Discovery: Investing in Customer Insight

November 2, 2012
In many of our engagements with new clients, the old Donald Rumsfeld phrase of ‘We don’t know what we don’t know” is very applicable as these organizations commence their journey into database analytics.  In these situations, there is no clear definable objective or goal when undertaking these projects. In fact, these companies look for outside consultation in the creation of a roadmap which represents both strategy and tactics on what database analytics projects they should undertake.