Top 10 Ways to Apply Predictive Analytics in the Insurance Industry — and Your Industry?
Actuaries are experts at using mathematics to forecast risk at a human biological level. CAN is the expert at using…
Groupon, Is this Another WebVan?
I've read quite a few posts and articles over the last week since Groupon filed it's S-1 to go public. I guess…
Information, Intelligence and Process: Combining Forces to Better Answer Business Needs
Data governance can be seen as formalized policies, practices and processes set up to manage voluminous data assets across enterprises.…
An Open Source Solution for Master Data Management
In most large organisations, managing master data is a very complex problem that technology alone will not solve. The majority…
Zero Latency: An Obsession with Velocity
Vendors often promise some derivative of the term “faster” in marketing and sales literature (i.e. faster decisions, quicker time to…
Data Mining Models: Behavioral Segmentation and Classification
Two of the most common applications of data mining models are for behavioral segmentation and classification. In behavioral segmentation, clustering…
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the…
Virtualization comes of age… again!
Way back in 1991, when IBM announced the Information Warehouse Framework, one aspect of the content came as a shock…
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails. Here are…
Experience vs. Data: Consuming Mark Zuckerberg as Data
One day last month, a dazzling sunny day in Paris, I faced a choice: Do I spend my last afternoon…
