Unifying Your Social and Private Data Analytics – Creating an Integrated Customer Data Hub
Analyzing social media conversations, while critical to surfacing real-time customer considerations and preferences, represents only part of the equation to…
Big Data: What can an energy company teach us about data science?
Two weeks ago I had the opportunity to attend the Economist’s first Information Conference on big data and the disruption…
Big Data Challenges and Opportunities
Author: Steve McDonnell of the Spotfire Blogging TeamConsider a simple trip to a child’s birthday party. You send a tweet that…
The ABCs of Master Data Management
A: What is it? A: What is it? At a basic level, “master data” is simply data that is used…
Data Visualization Best Practices for Business Intelligence
Data analysis. What’s the point of it? Your first reaction might be to scoff at, or dismiss this question as…
5 Key Tech Trends Driving Social CRM
One year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End…
Data Quality, Collaboration and Baseball
Disclaimer: After a long day with a strategic partner discussing the finer points of data management and data quality, my…
3 Big Data Myths for Enterprises
Lately, I have been thinking about the entire big data trend. Fundamentally, it makes sense to me and I believe…
Driving Adoption of Social Collaboration Tools
I was having a discussion yesterday with a vendor client on adoption of its activity stream product and wanted to…
12 Simple and Effective Segmentation Ideas
"Email is cheap!" "Social media is free!" "Email is cheap!" "Social media is free!"These two statements are reasons why many…
