Predictive Analytics Causes Employment Boom in Content Marketing Profession
Despite the lack of coverage, the topic has received the content marketing industry is being affected by predictive analytics in…
This Is What’s Next For the Data-Driven eCommerce Charge
Data scientists have a prominent place in today’s society. They’re a big part of every industry, and just about everyone…
Hadoop-Based Predictive Analytics Improves Extreme Weather Forecasting Models
Few professions receive as much criticism as meteorologists. Over the years, people have complained that weathermen are notoriously unreliable. They…
Data-Driven eCommerce Case Study: Cohorts and Segmentation
E-commerce is a rapidly evolving field. It is growing at a remarkable pace, largely due to the evolution of big…
Is Big Data Causing Insurance Actuaries to Move Away from Using Credit Scores?
Insurance companies have literally spent decades fine-tuning their actuarial models. In the 1990s, they began using credit scores to assess…
3 Data Sources to Boost Analytics and Business Intelligence
Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the…
How to Use Analytics for Effective Content Marketing
One of the most effective ways to research the success of a digital marketing campaign is to simply measure your…
Predictive Analytics Limitations with Small Business Risk Assessments
Predictive analytics is a rapidly growing field. Around the time of its inception, data scientists made bold predictions about its…
Three Ways Big Data Is Revamping Manufacturing Processes
From eCommerce and healthcare to fintech and sports, the modern world is all about big data. And the official stats…
How Audience Marketing Allows for Better Analytics of Brand Reputation
Every business has an audience. But what, exactly, defines "your audience" in this technological day and age? Essentially, it's the…
