Despite the lack of coverage, the topic has received the content marketing industry is being affected by predictive analytics in numerous ways. This is going to play an important role in shaping the industry. Here are some key reasons:
- Predictive analytics helps brands identify the types of content that will likely trend in the future.
- Predictive analytics helps brands identify new platforms to aggregate content.
- Predictive analytics can help brands assess the likely ROI of various content marketing strategies.
By improving the effectiveness of content marketing, predictive analytics and big data are helping brands see the potential content marketing offers. This is in turn helping drive demand, which subsequently leads to higher employment in the content marketing profession.
Overview of Content Marketing Industry Before and Since the Inception of Predictive Analytics
Content marketing has been around for over 100 years with some of the founding brands of this country engaging in it. The content marketing world has erupted with the internet with people consuming content at a higher rate than ever. Smartphones have made a variety of content more popular than ever as a podcast, video, photo, or social media post can all be found on one piece of technology. The jobs in content marketing are vast from smaller businesses needing a marketer while larger agencies employ hundreds of marketers. The following are predictions for content marketing jobs for the rest of this year.
Influencers Will Continue to Flourish
Influencer marketing came to the forefront in 2017 and will continue to thrive. Those people that can build a large enough of a following will be overrun with opportunities to earn money from brands. Medium-sized influencers with a decent following have seen an uptick in paid opportunities. If you are considering trying influencer marketing, it is important only to endorse things you would use. Alienating your following is the easiest way to lose the trust of your followers which are your most important asset.
Quality Writers Will Be More Valued
Quality content from writers of all expertise is going to be valued more than ever. Applying for these jobs can be tough as one mistake from a writer on a resume can have the resume thrown in the reject pile. Build off a resume template first to make sure that you do not make one of the mistakes that all HR professionals loathe.
Live Chat Becoming More Prevalent
People want to feel a personal connection even if it is when they are visiting a company website. The main purpose of a website is to generate leads, so this live chat can help turn a visitor into a lead. You do not want visitors to get frustrated because they cannot find what they are looking for. The chat bots of the past will no longer cut it as people now understand when they are talking to a real person versus a robot.
Great Digital Marketers Can Bank
The best digital marketers can be paid enormous salaries and even consult with other companies for hundreds of dollars per hour. The value of the digital marketer continues to increase so we shall also see an increase in salaries. Many of these marketers will have incentives that are sales based as marketing does lead to sales if done correctly.
Freelance to Full-Time is a Great Option
Freelancing for an agency is the best way to attain a full-time job if the relationship goes well. Being able to show your attention to details as well as hit deadlines. Interviews cannot tell you all of this about an employee so watch companies make the shift and give freelancers a tryout of sorts to see if they would be a good fit.
A Knack for Numbers Can Be a Huge Advantage
There is going to be more stress on the analytical side of content marketing. Artificial intelligence is looking to take over, but a machine cannot tell the emotional reaction a piece of content will get from an individual. Those content writers who also can translate the data received from the post going live can allow a writer to take advantage of a certain style that helps generate traffic.
Jobs to Build a Brand’s Community Will See an Increase
Places for companies to build a community like a blog can be a great place to increase customer loyalty. The building of these communities needs to be done by a person who can recruit writers and readers. Reader-generated content helps build this community as well as cuts down on the writing that the company has to produce. This not only saves money, but it gives your readers a chance to build their writing portfolio which is invaluable to those just starting out in the freelance writing world.
Content Marketing is Now Necessary
There was a time where content marketing was a trendy word, but most people didn’t understand the intricacies of this marketing niche. Content marketing has become much more prevalent which has given rise to companies needing people who can create content. This does not mean that this will just be writers, but video has taken the world by storm. The amount of YouTube celebrities gives you the idea of the importance of all kinds of media when it comes to content marketing.
Content Marketing is Changing with the Evolution of Predictive Analytics
Predictive analytics is transforming the content marketing industry in fascinating ways. It is playing a key role in driving demand for these services, which is likely to fuel job creation in the months and years to come.