Predictive Analytics Causes Employment Boom in Content Marketing Profession
Despite the lack of coverage, the topic has received the content marketing industry is being affected by predictive analytics in…
This Is What’s Next For the Data-Driven eCommerce Charge
Data scientists have a prominent place in today’s society. They’re a big part of every industry, and just about everyone…
Hadoop-Based Predictive Analytics Improves Extreme Weather Forecasting Models
Few professions receive as much criticism as meteorologists. Over the years, people have complained that weathermen are notoriously unreliable. They…
Data-Driven eCommerce Case Study: Cohorts and Segmentation
E-commerce is a rapidly evolving field. It is growing at a remarkable pace, largely due to the evolution of big…
Is Big Data Causing Insurance Actuaries to Move Away from Using Credit Scores?
Insurance companies have literally spent decades fine-tuning their actuarial models. In the 1990s, they began using credit scores to assess…
How Fintech is Using Web Data For Financial Intelligence
The ease of data access has led to a paradigm shift in the way businesses operate. In the present state,…
See Why Businesses Can’t Do Without Customer Data Collection
There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that…
How Big Data Can Help Improve the U.S. Airport System
United States air transportation firms have earmarked $75.7 billion for the implementation of infrastructure upgrades through the year 2019. The…
Driving Web Sales with Big Data and Personalization
Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We…
Analytics For Gmail Are Now Possible – For You, or Your Employees
Have you ever wondered what your email productivity is really like? Or have you wondered how much time your employees…