How Predictive Analytics Can Save Zebras
Predictive analytics can be used to drive brand loyalty, create cross-sell as well as upsell opportunities, predict and manage operations…
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology…
A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts
(Please note: This article was originally written and posted last year by Vicky Czarniecki but has been reviewed and updated…
New Research Council Being Launched
I am a faculty member for the International Institute for Analytics and we are launching a new research effort –…
What is the Biggest Challenge for Big Data?
Often I think about challenges that organizations face with “Big Data”. While Big Data is a generic and over-used term,…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Deloitte Analytics: A Social Media Website for BI Insiders
Consulting, auditing, and analytics giant Deloitte has combined two very contemporary technologies – business analytics and social media – in…
Text Analytics News Interviews
Twelve Social Media Tips for Analytics Professionals Text Analytics News just published an interview with myself and three analytics professionals…
“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
