Case Study: Using Social Media and Text Analytics to Improve the Neiman Marcus Customer Experience

Neiman Marcus is synonymous with luxury specialty retail goods and without question, cater to a discriminating demographic.

Neiman Marcus is synonymous with luxury specialty retail goods and without question, cater to a discriminating demographic. Yet in the high-stakes retail industry, they have been able to maintain a distinguished profile for the luxury goods shopper by adopting the latest innovative methods to serve the one person who matters most — the customer.

In this 22-minute case study, presented by Jeff Rosenfeld, Director of Customer Insight & Analytics at Neiman Marcus, he shares specific and practical examples which can provide you with a starting point in your social media and business processes.

See how Neiman Marcus leverages analytics to gain a competitive advantage in the retail industry
Understand how Neiman Marcus successfully implemented analytics and reporting on social media across the entire organization
Get an insider’s sneak peak of what’s coming next for social media analytics at Neiman Marcus