Case Study: Using Social Media and Text Analytics to Improve the Neiman Marcus Customer Experience

May 3, 2012
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Neiman Marcus is synonymous with luxury specialty retail goods and without question, cater to a discriminating demographic.

Neiman Marcus is synonymous with luxury specialty retail goods and without question, cater to a discriminating demographic. Yet in the high-stakes retail industry, they have been able to maintain a distinguished profile for the luxury goods shopper by adopting the latest innovative methods to serve the one person who matters most — the customer.

In this 22-minute case study, presented by Jeff Rosenfeld, Director of Customer Insight & Analytics at Neiman Marcus, he shares specific and practical examples which can provide you with a starting point in your social media and business processes.

  • See how Neiman Marcus leverages analytics to gain a competitive advantage in the retail industry
  • Understand how Neiman Marcus successfully implemented analytics and reporting on social media across the entire organization
  • Get an insider’s sneak peak of what’s coming next for social media analytics at Neiman Marcus

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