Once Again: Unsubscribe Best Practices
Now that the holiday blitz has passed and email frequency has returned to some normalcy, eMarketers everywhere are sorting through…
Maybe you’re just not that into your data?
This Sunday is February 14—Valentine's Day—the annual celebration of enduring romance, where true love is publicly judged according to your…
Decision points
My friend Jerome had a post this week on finding decision points – the spots in a business process where…
Embracing Socialytics
Socialytics. I love this word – it perfectly captures what it is — analysis of social media. I’ve only heard…
Memo to Jaron Lanier: What about snow?
See that slight clearing in the sky above Manhattan? When I woke up yesterday in Montclair (NJ), the sky was…
Defining Analytics: Data Warehousing
Following-up to my blog 'Just Tell Me What I'm Doing', this is the second in a series of posts that…
Risk by risk – a decision-centric approach to risk management
Risk management is an important topic for many organizations, especially those in financial services. Most of these organizations acquire…
And the winner of Superbowl XLIV is…Google
The winner of the advertising Superbowl that took place on Sunday, February 2, that is. This is not just my…
Google Buzz: Email is social Web–and getting more so
Reading about Google's new social network service, Buzz, on TechCrunch. Basically, it's like importing social networks into e-mail, that is,…
BI Software Makes Money
Business Intelligence isn't just about seeing how many cans of beans you sold last month. It's about figuring out how…