Predictive Analytics: 8 Things to Keep in Mind (Part 3)
Theme 3: Integrating third-party data into predictive analysis This is the third installment of the eight part series on predictive…
A story about the power of rules to improve analytic decisions
I was traveling in South Africa last week (keynoting BI 2010) and my favorite online payment system demonstrated not once…
Congress, Privacy, and Marketing to Your Geolocation
Location-based technologies include GPS for mobile devices and new technology in the browsing interface that tracks location using a range…
MDM Streamlines the Supply Chain
I’ve always been a little jealous of ERP development teams. They operate on the premise that you have to standardize…
Afterthought: The third age of math
I'm fascinated by a book I picked up at the library yesterday. It's called Afterthought: The Computer Challenge to Human…
Has the Twitter Trend Reached its Apex – Even Among Marketers?
Part II: Marketing Executive Trends 2010 Results - Social Media Marketing Anderson Analytics and The Marketing Executives Networking Group (MENG)…
Who Remembers Saying “This is where we came in”?
I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is…
The Circle of Quality
Explaining why data quality is so vitally important to an organization's success that it needs to be viewed as a…
The FTC Still Wondering If Cookies Can Behave…
As the FTC continues its discussions on behavioral marketing and how it relates to privacy, new information regarding flash cookies…
Redefining the enterprise user experience
I wrote recently about the growing phenomenon of employees circumventing corporate policy and tools to solve business problems using their…
