Advertiser Tracking on the Rise
The Wall Street Journal publishes a report today (behind firewall) on cookies, and the growth of consumer-tracking on major Web…
Nine Really Simple Segmentation Strategies
Segmentation can be as important as any other component of message development. While most segmentation requires some preference data there…
We will be monitored, step by step, meal by meal
In the future, as I see it, each one of us will be monitored by dozens of machines. They'll keep…
A Record Named Duplicate
Although The Rolling Forecasts recently got the band back together for the Data Rock Star World Tour, the tour scheduling…
Decisions, decision management and analytics
Tom Davenport was interview recently by the Sloan Business Review on Reengineering your decision making processes about analytics and how…
Food+Tech Connect: Promoting a Networked Food System
food+tech connect | promoting a networked food system Created by shiftN, this map visualizes the global interconnections among food, agriculture,…
BI and the Increasing Use of Social Networking
The role of social media within BI is becoming more prominent. Not only is information on the Internet being used…