Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Business Intelligence and Analytics is for Speedy Businesses
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Business Intelligence and Analytics is for Speedy Businesses
Business Intelligence

Business Intelligence and Analytics is for Speedy Businesses

Brett Stupakevich
Brett Stupakevich
3 Min Read
SHARE

Zipcar 150x150 photo (business analytics)

Zipcar 150x150 photo (business analytics)

One might assume business intelligence and analytics are used almost exclusively by large enterprises with volumes and volumes of data collected over decades.  Well, yes.  But that doesn’t preclude smaller, nimble, fast-growing businesses that also need to use business intelligence and analytics to understand customer trends and business operations.  

More Read

Automation Tools
3 Ways Automation Tools Use Big Data To Drive Business Growth
Use Big Data for Property Market Research
Predictive modeling and today’s growing data challenges
Forensic AI Technology is Doing Wonders for Law Enforcement
Forecasting Lessons from Heathrow’s Snowpocalypse

One example of a speedy business making rapid decisions based on analytics and business intelligence is Cambridge, Mass.-based Zipcar.  Zipcar’s business story is well-known: the company has experienced tremendous growth in a few short years and has established the category of car sharing.  Zipcar is like Kleenex, a stellar brand and business becoming the generic name for the entire category.

Today Zipcar offers car sharing and car club services in cities throughout the United States; in Toronto and Vancouver in Canada; in London, and is expanding in the United Kingdom.  With a fleet of cars available by rent for the hour, bevies of members and multiple cities, Zipcar does have large amounts of data to analyze.  And, just as the company’s business model is innovative, the company’s need to understand and change aspects of operations needs to be flexible.

Zipcar uses business intelligence and analytics software from Spotfire to examine, understand and react to financial information and operational information.  The operational information includes details on members, member usage, fleet, cities, and regions.  By analyzing the right information, Zipcar can get greater insight into fleet utilization; this gives Zipcar the ability to make appropriate changes to pricing on a monthly basis, increasing profit margins.

For example, Zipcar can use business intelligence and analytics to drill down into what cars are used in what cities.  This information can help Zipcar to make the right new car purchases, or move certain car make and models to other cities. 

Yes, business intelligence and analytics provides the right level of detail, to the right people, to make Zipcar, well, a zippy business. 

Kelley Kassa
Spotfire Blogging Team

Image Credit: Flickr by jm3

TAGGED:analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Why Business Analytics is Important for Business — Now!

3 Min Read

Analytics Moves To The Core: Reporting from the Gartner Summit

5 Min Read

See the Future with Your CRM

5 Min Read

Is a tweet worth a drink?

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?