Data Warehousing and Data Science
David Champagne has recently written a fascinating article for TDWI entitled "The Rise of Data Science" where he reminds us…
The Sunk Cost Dilemma
Do you ignore sunk costs when making decisions? Then you may be at risk for getting trapped in the sunk…
Webinar: Using the Voice of the Customer to Predict Your Customer Behavior
When: Thursday January 20, 11:00 am PT Cost: Complimentary with Registration Who: Attensity’s Director of Advanced Analytics, Manya Mayes Click…
Top Ten Predictions for 2011 from IDC
This post is built from our annual IDC group effort to lay out ten predictions. The actual document should be…
Identity Mixer: better online identity management?
Last August I wrote about the (Still Coming) Privacy Boom. I was frustrated while reporting that companies weren't coming up…
Marcus Borba’s Business Intelligence Predictions for 2011
This is a guest blog post by Marcus Borba (@marcusborba), the founder of Borba Consulting, a Business Intelligence and Performance…
Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…
Business Intelligence in the New Year
An entire month has just passed since my last blog on business intelligence software topics. This is my first post…
An Interview with a Market Research Expert – Tom H. C. Anderson
Today I'm introducing a brand new series to my blog and you
