“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Really Simple Statistics: What is Ordinal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details…
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the…
Technologists: Leverage Your Talent/Ideas/Experience To Contribute To The Digital Transportation Exchange
The Digital Transportation Exchange (DTE) is an online platform which seeks and supports innovation in global transportation initiatives. The US…
Big Analytics: Closing the ‘Clue Gap’ with Big Data
There's been an growing discussion over the past couple of years on the topic of Big Data: how to deal…
Update on Predictive Analytics in the Cloud
Our Predictive Analytics in the Cloud research is moving forward. We announced this multi-stage, multi-client project a week ago and…
SXSWi 2012 Panel: The State of B2B Social Media
Do you want to see a B2B panel at SXSWi this year? We do! Please take a minute to read…
Really Simple Statistics: What is Nominal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details…