How Predictive Analytics Can Save Zebras
Predictive analytics can be used to drive brand loyalty, create cross-sell as well as upsell opportunities, predict and manage operations…
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology…
A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts
(Please note: This article was originally written and posted last year by Vicky Czarniecki but has been reviewed and updated…
New Research Council Being Launched
I am a faculty member for the International Institute for Analytics and we are launching a new research effort –…
What is the Biggest Challenge for Big Data?
Often I think about challenges that organizations face with “Big Data”. While Big Data is a generic and over-used term,…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
You Will Be Monitored, Step by Step
I think I should have been more emphatic in The Numerati. From the 2020s on, practically every senior in the…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other…
Visualizations as Vocabulary…or Know the Big Words, Use the Small Ones
Telling stories with data. It is an increasingly common business intelligence refrain–and it may well be part of your job…