Pageviews are Dead, Engagement is King
The pageview as a metric is dying a slow death, and you need little more than to keep your eye…
How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making
Where a few years ago, a social media monitoring tool may have been a nice to have and something to…
If You Think Data Security is IT’s Responsibility, Think Again
What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant…
Do You Have Any Rights in the Age of Big Data Analytics?
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But,…
Verizon Flirts with Thin Data Rights Line
The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status…
The Amazing Ways Big Data Is Now Used in HR
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
How the Internet of Things Is Making Food Safer
There’s a lot of hype surrounding the Internet of Things (IoT). Much of it is deserved, as the basic idea…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
How 3 Non-Traditional Media Companies Use Media Strategy to Win Big
There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it…
Microsoft Adds Azure Features, Enhancements and Partnerships
The Microsoft PR crew has been working overtime given the overwhelming amount of public announcements that has originated from the…