Why Apple’s Announcement is More than Just About a New Phone

September 9, 2014
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Apple (NASDAQ: $APPL) will make a splash this week with a number of new product and innovation releases.  In fact if you want to track the announcement you can subscribe to a meeting request and a countdown clock on the Apple website.  For those of us scanning the analyst reviews for trends and earnings directions, the event should reveal the largest one-day announcement of new Apple product in the company’s history.

Apple (NASDAQ: $APPL) will make a splash this week with a number of new product and innovation releases.  In fact if you want to track the announcement you can subscribe to a meeting request and a countdown clock on the Apple website.  For those of us scanning the analyst reviews for trends and earnings directions, the event should reveal the largest one-day announcement of new Apple product in the company’s history.  The new phone, a new watch (these days the proper term is “wearable” since a wristwatch is so passe), and a new “phablet” – a large screen phone not quite the same size and use portfolio as the iPad – will all emerge.

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According to Forbes writer Ewan Spence there is a lot of spectacle over this product release:

For fans and followers, journalists and analysts, to pop culture experts, celebrities, and late night chat show hosts, this Tuesday is going to be just like Christmas Day.

For me I am more interested in the location-based service and commercial wallet components that will begin to make their way into the full Apple line of products.  Most users have been accustomed to using apps to provide 2-D and 3-D barcodes to check in to airline flights, buy coffee, or secure reward points in loyalty programs.  This next step is akin to making your phone an actual commercial wallet where the funds are loaded into the wallet via smart chip and app to enable users to make purchases with appropriately enabled point of sale (POS) systems.

I have written about this topic as part of my coverage on #ConvergenceForces last year.  In my opinion, this is the most significant step of a tech vendor to date to really push that vision into a device-ready reality.

Comment or post below your thoughts on the Apple announcement.