Trusting in Big Data – Can Society Do it?
Big Data has a multitude of meanings and purposes. The notion of massive amounts of potentially actionable analytics is an…
3 Pitfalls to Avoid When Using Data to Make Decisions
Data is not just a buzzword thrown around in the marketing sphere. Data is collected and analysed effectively in order…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Loyalty 101: Are You Tracking The Right Data?
Loyalty programs are a critical aspect of most business operations, from old-fashioned punch cards and discounts given to “regulars” to…
Organization’s Data Protection: Be Aware of the Different Ways Hackers Attack
Big data has become an essential element of doing business and running an organization in this day and age, across…
How to Overcome Data Visualisation Problems
The domain of data visualisation is changing fast. From a tool to envisage trends and elucidate patterns to a gateway…
Advanced Analytics Solution: To Build or Buy
Prior to the digital age, businesses had direct relationships with their customers. A company could ask the customer for feedback,…
Why Every College Student Should Study Predictive Analytics
Requiring every student to study something already sounds pretty unrealistic, but predictive analytics sounds particularly intimidating when you first hear…
Artificial Intelligence Can Be Our Best Travel Guide
Travel has become a mainstay in American society. Whether traveling abroad or exploring the best places to live in California,…
How Data Is Helping Us Prevent Traffic Accidents
Traffic is a problem for everybody. At the small end of the consequence spectrum, the average commuter spends about 42…