The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating…
Easily Forgotten
They have many names – an auto-responder, trigger(ed) or reoccurring campaigns, welcome, transactional, thank you messages, campaigns on demand –…
Data Management Career Success in Turbulent Times
You can now watch the presentation I gave recently to DAMA Puget Sound (Seattle) and DAMA Carolinas. There’s no audio…
Lots of Search News Today!
I try not to write posts that are just cut-and-paste from Techmeme, but it’s hard to resist a trio like…
Zen and the Art of Change Management
Zen, a school of Mahāyāna Buddhism, emphasizes experiential Prajñā (wisdom and understanding of the Buddha nature within) which is realized through meditation and mindfulness…
Ensuring quality data from service providers
For those of us that have lived, eaten, and slept with data quality and data management it is hard to…
TDWI in San Diego
Last week I spent most of my time at TDWI in San Diego getting caught up on the latest from…
Datamonitor Group to Integrate its Three Technology Businesses under Ovum Brand
Datamonitor Group announced the integration of its three technology businesses (Butler Group, Datamonitor Technology and Ovum) under the Ovum brand…
SAP’s Sustainability Dashboards
The SAP’s Sustainability Report web site provides a great example of how business intelligence can help with sustainability reporting and analysis.…
Norbert Fuhr’s Probability Ranking Principle for Interactive Information Retrieval
The other day, I was talking with someone about the challenges of evaluating interactive information retrieval (IIR) systems, and he…