Datamonitor Group to Integrate its Three Technology Businesses under Ovum Brand

Datamonitor Group
announced the integration of its three technology businesses (Butler
Group, Datamonitor Technology and Ovum) under the Ovum brand –
beginning 1 September 2009. On that date Ovum is also launching two new
research services, based on its leading-edge Knowledge Center
platform – Ovum Technology and Industries Knowledge Center and Ovum
Enterprise IT Knowledge Center. The existing Ovum Telecoms research
service and all other Datamonitor Group business research services,
including Consumer markets & Retail, Energy & Utilities,
Financial Services, Automotive & Logistics and Healthcare &
Pharmaceuticals, remain unchanged.

“The two new Knowledge Centers will be at the centre of a new
generation of Ovum research. It will be more influential than ever and
offer unparalleled insight into the business value of technology. When
combined with the Ovum Telecoms and the Orbys Black Book of Sourcing
Knowledge Centers, the ICT industry capabilities of the Datamonitor
Group are tremendous,” said Mark Meek, CEO, Datamonitor Group.

Ovum’s Enterprise IT
Knowledge Center delivers research to support enterprises, as they aim
to create, select and manage the technology portfolio that delivers
improved business value. It brings together the existing strengths of
Ovum and Butler Group’s research, and leverages the business research
of the wider Datamonitor Group. As such, enterprise ICT functions will
be able to gain a much greater and broader understanding of the
business needs their ICT solutions must address.

Ovum’s Technology and Industries Knowledge Center provides research
which helps ICT suppliers identify and address new market
opportunities, to solve the real business problems of their clients. It
leverages the research strengths of the Datamonitor Technology and Ovum
analyst teams.

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“For years the analyst industry has been fixated with technology,
and has paid little attention to the needs of the businesses. Instead
it has focused on technology minutiae. We’re aiming to change that
model”, said David Mitchell, Senior Vice President of IT Research at
Ovum. “We’ve developed an approach that we’re calling Collaborative
Intelligence. It allows us to harness the insight of 350+ business
analysts in Datamonitor and combine this with 150+ ICT analysts to
produce research that really tackles the problem of the business value
of IT.”

From 1 September, existing clients of Butler Group, Datamonitor
Technology, and Ovum will access these new and expanded services,
giving them a wider portfolio of research and analyst support. In
addition, clients of either Knowledge Center have the ability to access
a much wider group of skilled and experienced analysts than ever
before, with a community of 500 analysts globally now being part of the
Ovum team. Clients will also be able to take advantage of the extensive
programme of events which Ovum will offer, designed for Ovum’s huge
base of enterprise technology customers.

With the entire range of technology services
under the Ovum brand, Ovum is also increasing its focus on customer
service and support. Customers in the ICT vendor community will have
streamlined and more efficient ways to ensure that they can brief Ovum,
when they are bringing new products or services to market. Enterprise
customers will have improved analyst access, ensuring they can tap into
the much wider expertise and resource base that Ovum now offers.