Data Mining
629 views

Beyond ZIP +4 to Location Intelligence

PaulBarsch1 - November 2, 2009

In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis.…

Uncategorized
521 views

Marketing Budgets and Analysis Paralysis

PaulBarsch1 - October 29, 2009

It’s the fourth quarter,  and for most companies with a fiscal year starting in January, it means it marketing budget time. To kick things off in regards…

Uncategorized
547 views

Marketing Lessons Learned From Micro-Finance In India

PaulBarsch1 - October 15, 2009

Besides Wall Street bankers, the poor of the world need access to financial liquidity, too. But loaning money to individuals lacking credit history and formal employment can…

Uncategorized
483 views

Making Your “Marketing Marriage” Work!

PaulBarsch1 - October 7, 2009

With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A…

CRM
788 views

Customer Service Queues – Fair, Fast or First?

PaulBarsch1 - September 30, 2009

With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can…

Uncategorized
530 views

Thin Slicing Your Way to Lower Profits

PaulBarsch1 - September 21, 2009

A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through…

Uncategorized
695 views

Beating The Placebo Effect: Red Pill or Blue?

PaulBarsch1 - September 17, 2009

Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say…

Uncategorized
570 views

Craigslist: One Place CRM Isn’t Welcome

PaulBarsch1 - September 11, 2009

With no recommendation engine, graphical improvements, or image search, Craigslist is a website stuck in the past. And while business best practices often include heavy investment in…

Uncategorized
508 views

Why Does “The Gut” Get All the Glory?

PaulBarsch1 - September 10, 2009

Despite the logic of using data to complement or drive decision making, the business and mainstream press glorify intuition and “gut” decision making by managers of all…

Uncategorized
453 views

The Simple Minded Effects of Social Media

PaulBarsch1 - September 2, 2009

Neuroscientists have shown in study after study that multi-tasking isn’t helping us be more productive, but, in fact, is making us dumber. Are social media tools, with…