The Only Thing Necessary for Poor Data Quality
“Demonstrate projected defects and business impacts if the business fails to act,” explains Dylan Jones of Data Quality Pro in…
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is…
How pie charts fail
The Wikipedia page for Pie Charts now has a nice section illustrating how bar charts do a better job of…
First Impressions
As an eMarketer it’s easy to focus on the normal email campaigns, these are the ones that you most recently…
Who Cares About BI and Performance Management Market Share?
IDC recently released several reports on business analytics market shares, including business intelligence and performance management: Worldwide Business Analytics Software…
People, Process & Politics: Pros & Cons of ICC Organizational Models
As we discussed in my last People, Process & Politics post, the four organizational models most often used to implement…
Perfect Data and Other Data Quality Myths
A recent client experience reminds me what I’ve always said about data quality: it isn’t the same as data perfection.…
The Million Euro question
There is something that we call the “Million Euro” question. This is a question that, once it’s answered, will save…
Social Networking: Theory and Practice
I’ve been a student of social network theory for years, enjoying the work of Duncan Watts, Albert-László Barabási, Jon Kleinberg,…
The Golden Rule
We all know to Do unto others… but I never really considered it applying to email marketing until now. Merritt…