Big Data Blasphemy: Why Sample?

March 6, 2012

Since data mining began to take hold in the late nineties, “sampling” has become a dirty word in some circles. The Big Data frenzy is compounding this view, leading many to conclude that size equates to predictive power and value. The more data the better, the biggest analysis is the bestest.

Except when it isn’t, which is most of the time.