Why Business Intelligence and Design Theory Must Merge
The term business intelligence was coined by IBM researcher Hans Peter Luhn…
3 Ways Fintech Companies are Using Big Data to Beat the Banks
The financial sector has become one of the biggest consumers of big…
Why Brands Need Big Data to Survive in the Information Economy
Gaining a competitive edge in today’s economy can seem impossible at times.…
Data-Driven Facts for Better Blogging
While it’s easy for businesses to look at blogging as a rudimentary…
Big Data is the Key to the Future of Multi-Device Marketing
Digital marketers must reach customers across multiple devices. According to Criteo Mobile…
How Email Automation Is Driving Sales
Email automation is one of the best ways of ensuring that you…
4 Biggest Predictive Analytics Mistakes with Marketing Automation
Predictive analytics is the new frontier in digital marketing. Many experts have…
How Data and IoT Tech is Driving Business Processes Today
Roger Magoulas, the director of Market Research for O’Reilly Media, first coined…
Report: New Logistics Pave Road for Machine Data Analytics
Machine data analytics is the process of using big data from a…
In a World Full of Data, Can Analytics See the Market Trends?
The IoT has put an array of data before us, but can…