Business Intelligence
846 views

Can Social Network Analysis Help with Customer Valuation?

paulbarsch - November 14, 2008

Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.In the following hypothetical situation, we’ll explore the…

Uncategorized
658 views

Behavioral Targeting – Where is the Fine Line?

paulbarsch - October 7, 2008

When it comes to behavioral targeting (using clickstream data), where is the fine line of benefit vs. “big brother”? Behavioral targeting has caught the attention of the…

Business Intelligence
757 views

Data Visualization Techniques – For the Masses

paulbarsch - October 7, 2008

A new website offers the ability for researchers, scientists, teachers or just about anyone to input data and use an online visualization application to watch data come…