paulbarsch

143 Articles

Getting Smarter About Water?

There are 326 million trillion gallons of water on the earth, however…

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Forecasting Lessons from Heathrow’s Snowpocalypse

As evidenced by lessons learned from the Heathrow Winter Resilience Inquiry, when…

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Why Predicting the Future is So Darn Difficult

Predicting the future is difficult—just ask George Soros.  While Soros is often…

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Supply Chain Traceability – What’s in Your T-Shirt?

Does it concern you that cotton from a t-shirt originated in Uzbekistan?…

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The Long Term Value of Community Relations

Most marketers have a careful eye on metrics, such as cost per…

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Marketing Lessons from the Collapse of Lehman Brothers

For one hundred and fifty eight years, the investment bank Lehman Brothers…

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Should Online Companies Be Forced To Forget?

Online companies have raised the eyebrows of privacy advocates who think Web-generated…

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Long Tail vs. The Blockbuster

  Ever since Chris Anderson penned “The Long Tail,” it’s commonly accepted…

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The Great Recession: Things Are Different Now

The global financial crisis of 2008 and beyond has shaken countries, markets,…

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