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SmartData Collective > Big Data > Data Warehousing > Can Social Network Analysis Help with Customer Valuation?
Business IntelligenceData Warehousing

Can Social Network Analysis Help with Customer Valuation?

paulbarsch
paulbarsch
1 Min Read
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Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.

In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is “hype” or a valuable tool. read more…


Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.

In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is “hype” or a valuable tool. read more

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