When it comes to behavioral targeting (using clickstream data), where is the fine line of benefit vs. “big brother”?
Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining regarding necessary disclosures and the appropriateness of targeting offers/advertising based on web visits and/or queries. read more
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