Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: What’s the Big Deal with Big Data?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > What’s the Big Deal with Big Data?
Uncategorized

What’s the Big Deal with Big Data?

AnniePettit
AnniePettit
3 Min Read
Image
SHARE

ImageI recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference.  He stood firm in his belief that big data is the best type of data whereas I stood firm in my position that traditional research is the only way to go.

ImageI recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference.  He stood firm in his belief that big data is the best type of data whereas I stood firm in my position that traditional research is the only way to go. You can read a summary of the debate written by Jeffrey Henning here.

The interesting thing is that, outside of the debate, Marc and I seemed to agree on most points. Neither of us think that big data is the be all and end all. Neither of us think that market research answers every problem. But both of us were determined to present our side as if it was the only side.  

In reality, the best type of data is ALL data. If you can access survey data and big data, you will be better off and have an improved understanding of thoughts, opinions, emotions, attitudes AND validated actions.   If you can also access eye tracking data or focus group data or behavioural data, you will be far better off and have data that can speak to reliability or validity.  Each data type will present you with a different view and a different perspective on reality. You might even see what looks like completely different results.  

More Read

Guiding Call Center Workers to Data Quality
The Importance of Data Experimentation
Clean Your Data Like You Clean Your Undies
Judgmental Adjustments to the Forecast
You will not see us in your accounts

Different is not wrong.  It’s not misleading. It’s not frustrating.  Different results are enlightening, and they are indeed valid.  Why do people do different than what they say? Why do people present contradictory data? That’s what is so fascinating about people. There is no one reality. People are complex and have many contradictory motivations.  No single dataset can describe the reality of people.  

There is no debate about whether big data has anything to offer.  Though Marc and I did our best to bring you to our dark side, we must remember that every dataset, regardless of the source, has fascinating insights ready for you to discover. Grab as much data as you can. 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Uncategorized

What Uber and Lady Gaga Can Teach You About Analytics

6 Min Read

Social Media & Market Research Panel

2 Min Read

“Business-IT Chasm”: The Business Perspective

2 Min Read

Great IT change came with a whisper not a bang

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?