Artificial intelligence can be very invaluable for businesses in all sectors. An estimated 70% of businesses report spending at least $1 million on AI technology. Companies that rely on having strong online presences depend on AI even more than traditional businesses.
Have you ever visited a website on a mobile device, and not only did it take a fair while to load, but once it did everything looked awkward and out of place? For example, you had to ‘pinch & zoom’ your way around the page in order to find what you were looking for. Did you spend long on the website? Have you been back since?
Not likely. This is why businesses need to take advantage of AI to help improve the user experience.
In this article we’re going to talk about ‘responsive web design’ and why it is so important for your SEO. We are also going to talk about some of the ways that AI technology can help with responsive web design. Ready?
What is ‘responsive web design’ and What Role Does AI Play in It?
Responsive web design refers to the process of building websites from scratch and ensuring that they are functional and easy to use on all devices.
Traditionally, most web sites would have been built with a desktop computer or laptop in mind. Then the rise of the mobile phone came along and soon enough we were able to access websites using our mobile phone while on the train to work – or from anywhere for that matter.
That was when the future of sales and marketing came into play; ‘responsive web design’ – because any websites designed for desktop first would not appear functional on a mobile device. Everything would look really small and trying to read anything or click on a link was practically impossible.
Responsive web design ensures that, no matter what device is used, that all your website visitors can access and enjoy your website equally.
Web designers have made improvements to capture user inputs and preferences and simplify content management systems. However, there are still limitations. This is where machine learning and artificial intelligence come in.
The Grid, a startup in San Francisco, is revolutionizing website design. They have created a platform that utilizes AI and machine learning, along with flow-based programming and constraint-based design, to create web pages.
Gilad David Maayan wrote a compelling article in Medium pointing out that there are a variety of ways that AI can help with responsive web design. One of the biggest is personalization. AI technology categorizes images based on their content. AI algorithms analyze patterns in images and compare them to similar patterns in other images. If the patterns match, the image is recognized. This recognition allows for optimizing images based on user behavior. For instance, personalized landing pages can be created by offering customized image recommendations that align with the user’s previous interactions or purchases. By showing items that are likely to be of interest, personalized image suggestions can enhance the user experience and boost sales.
AI can help in a variety of other ways as well. It can help with creating Chatbots and quantitative usability testing to improve the user experience.
Why is AI-driven responsive web design so important for SEO?
We have shared a number of ways that AI technology can help with SEO. One of the issues we haven’t talked about in depth is the benefit of using AI-driven responsive web design to improve SEO.
There was a time when the overall user experience of a website was not a ranking factor, but today there are many UX factors that influence the way Google judges and thus ranks your website.
- Google prioritises mobile-first: it’s simple really; Google wants to recommend only the very best websites to their users. As such, they aren’t going to recommend a website that doesn’t work on a mobile phone to their users when over 55% of them are conducting searches from a mobile device. It doesn’t make sense. Mobile first!
- Improve usability = positive experience: non-responsive websites are a nightmare to use. They’re slower and they are awkward to navigate. This results in a poor experience which means less time spent on the website and fewer conversions.
- A better customer experience: again, Google doesn’t want to recommend websites that are going to disappoint their users. Google is all about recommending websites that go above and beyond to support their customers with a positive UX.
- Lower bounce rate: people abandon non-responsive websites because they are slow and…well, unresponsive. Responsive websites on the other hand have a much, much lower bounce rate which indicates to Google that your website is clearly interesting and thus worth ranking.
These are just some of the many benefits of using AI to develop responsive web design strategies to boost SEO.
AI Can Improve SEO by Creating Better Responsive Web Design Strategies
There are a number of ways that AI is disrupting SEO. One of the biggest changes is that it is creating better responsive web design strategies, which help with search engine rankings.
In conclusion, if your website isn’t currently mobile-responsive (or you aren’t sure) we strongly recommend that you jump on this immediately. Simply having an unresponsive website alone is enough to hinder your online awareness so get it fixed and start getting more eyes on your website today! The good news is that AI technology makes this easier than ever!
For the best results we recommend hiring an SEO in Dubai; they can not only build a responsive website for you, but they can help with the other (many) onsite optimizations and improvements that bolster the health of your website and start attracting more traffic and, ultimately, conversions.