Big data is redefining the world of marketing. A growing number of SaaS companies are looking for ways to use big data to get more value from leads and business opportunities.
One of the ways businesses can rely more on big data is with SEO. Ahrefs is a leading SEO tool provider, which has used big data to deliver greater value to its customers. A growing number of other digital marketing experts have highlighted benefits with big data in SEO.
Big Data is Driving More Value to SEO
You can find a number of experts that talk about the benefits of using big data to improve SEO. You follow their advice carefully.
AJ Agrawal, the CEO of Alumnify, is one of the experts that has talked about leveraging big data in SEO. He cited several key benefits:
- You have better custom analytics with big data
- You can find deeper keyword research insights with big data
- You can improve the quality of content with big data
- You can leverage social media data to improve rankings faster
Potential traffic is key to the success of any online business. It makes your product stand out, surpassing its competitors, and thereby inviting new customers. Because of this paradigm, SEO is still the most efficient source for directing traffic to your SaaS business. Big data is making it easier to boost your organic search engine rankings.
However, generating traffic with the help of SEO can often be challenging, especially if you are unfamiliar with optimization. With that in mind, here are some tips to help you with SEO for SaaS businesses by using big data.
Pay heed to what your audience searches for on Google
As an entrepreneur, it is necessary to do your research to figure out how to help your new products get greater exposure. and make them visible to targeted audiences. This can be done by examining the search queries that people are most likely to use to find your product.
To do so, you should head to the comment section of your website. You should also analyse data carefully to figure out what prospects are asking about in their emails. Both of these can give you an idea about what your customers are looking for through Google.
Get along with social media marketing
Social media channels like Facebook are platforms that can serve you well for gaining traffic. It not only helps you in connecting to people around the world but also to collaborate with different groups on Facebook. This can also be done on various subreddits on the social media platform Reddit.
Big data is making it easier to do this research than ever. You can use data mining tools to figure out what people are looking for by extracting information on numerous platforms.
While using these platforms, you can put your inquiry in the search bar and click on the ‘groups’ tab. Here you’ll be introduced to numerous groups that provide the same services as that of yours. This way, you can reach out to the ideal customers of these organizations and find new clients. While this won’t directly impact your SEO efforts, it is a great way to get the word out there about your SaaS products, and creating organic content on Facebook could even rank on Google in niche instances. You can use data tools to syndicate your message easily across numerous platforms.
Work on optimizing your website pages
Page optimization is a crucial step in generating traffic for your SaaS. Big data makes onsite optimization easier than ever. When doing so, you should consider the following points:
- Content and its structure
Content is the amount of information that your website contains. Low-quality content will never help to bring your website up Google search results for target keywords. Therefore, make sure that the content you deliver is plagiarism-free, unique, and helpful to your target audience. Along with this, work on using keyword-optimized headers and subheaders to segregate your content, making it easy for the users to read.
- URL
The page URLs of your website must describe the information that is included in the given page. Considering this, you can target a specific keyword in the URL to make the page rank better.
- Images
Adding graphical elements can make your SaaS seem more appealing to your consumers. However, web crawlers don’t understand the context of the featured image. Hence, make sure to add ‘alt tags,’ when describing the images.
Ensure accessibility for the audience and search engine
A sitemap, a robots.txt file, and the loading speed of a site are also some specialized SEO for SaaS elements that must be taken into consideration. While sitemap allows Google to browse through all pages of your website, robots.txt file helps them in understanding and indexing pages according to their preferences. Also, practice boosting your site’s loading speed, which will provide a better experience to your users and ultimately help your site rank better as well.
SEO allows you to discover different optimization techniques and grow potential traffic for your SaaS business. Just make sure to follow the above tips, including using Facebook groups and subreddits, and you’ll find that you’ll be able to gain traction on Google in no time.
Big Data is the Key to Boosting Your SEO
SEO is crucial to the success of any digital marketing strategy. The profession is becoming more reliant on big data than ever, so you need to take advantage of it as much as possible.