We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Don’t think percentages, think real people
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Don’t think percentages, think real people
Data MiningPredictive Analytics

Don’t think percentages, think real people

DavidMSmith
DavidMSmith
2 Min Read
Don't think percentages, think real people
Illustration generated with FLUX.2 [klein 4B] via Cloudflare Workers AI.
SHARE

We see risk statistics in news articles every day. "One extra unit of alcohol a day increases a woman's risk of breast cancer by 12%." "Bacon increases your risk of colorectal cancer by 20%." But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population.  In his Risk-o-Meter, the statement "Bacon increases your risk of colorectal cancer by 20%" is converted to "about one extra case in every 100 people".  It makes sense: it's really difficult to make sense of these risk numbers without knowing the prevalence of the disease (…, event, whatever) in the first place.

Michael Blastland: How to understand risk in 13 clicks

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

How Digital Knowledge Repositories Facilitate Self-Directed Research and Information Discovery -- AI-generated illustration
How Digital Knowledge Repositories Facilitate Self-Directed Research and Information Discovery
Exclusive News
7 MDR Providers Combining Offensive Security Testing With 24/7 Monitoring -- AI-generated illustration
7 MDR Providers Combining Offensive Security Testing With 24/7 Monitoring
Exclusive IT Security
The Information Governance Practices That High-Demand Social Work Roles Require -- AI-generated illustration
The Information Governance Practices That High-Demand Social Work Roles Require
Data Management Exclusive Policy and Governance Security
8 MCP Tools for Market and Consumer Intelligence Workflows -- AI-generated illustration
8 MCP Tools for Market and Consumer Intelligence Workflows
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Starting Your Business: Data From the Ground Up
Business IntelligenceData Mining

Starting Your Business: Data From the Ground Up

4 Min Read
Graphing Considered Dangerous
Data MiningPredictive Analytics

Graphing Considered Dangerous

2 Min Read
The Netflix Prize, Occam's Razor and PMML
Predictive Analytics

The Netflix Prize, Occam’s Razor and PMML

4 Min Read
Speech Intelligibility is not enough - let’s go for speech transmission index! The truth is out there…
Data Mining

Speech Intelligibility is not enough – let’s go for speech transmission index! The truth is out there…

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?