Q. What’s the best way to market social networks?
A. Other social networks of course.
This past week, Anderson Analytics was beta testing a couple of new applications on Facebook, one of which is “Compared to Me”. Marketing Guru, Guy Kawasaki, was kind enough to offer to tweet about it and this past Friday the 13th at about 1am his tweet went out. I was curious to see what effect it would have on usage of the application. After reviewing some of our usage statistics it looks like we got the Guy Kawasaki Bump! (See Canvas Page Views Below)
Of course it looks like Guy’s initial bump will be followed by additional Twitter bumps as his followers re-tweet his original tweet. Last time I checked, already 6 of his followers had re-tweeted the link to our application. So it looks like this initial bump will be followed by even more smaller bumps (which will look like one large bump in our data).
Web2.0 is truly fascinating. On the one hand the opportunities it provides for tremendous new deep insights for market research and secondly learning how marketing is changing.
For anyone interested in the “Compared to Me” application mentioned above you can access it here:
http://www.facebook.com/apps/application.php?id=43439829009
Thank You Guy for the Tweet!
Tom
Tom H. C. Anderson – Anderson Analytics
