We’ve all heard the old adage that to learn a language you have to completely immerse yourself; the same is true with the language of social media. This year has seen many new companies taking the initial Language Course and navigating their established brand into the social world.
This influx does more than just add to the participants, it also changes the mindset of consumers; your current and potential consumers are becoming accustomed to finding brands on Twitter or Facebook and using these settings to search for offers and information. This change could be the motivation necessary to add the necessary components to your social outreach or simply enter the space.
Jump in by researching other brands to see how they are making their way in the various outlets, look to industry experts to accelerate your efforts and keep current with consumer expectations. A current Ad Age article by Phil Johnson touches on this subject, in Selling Social Media Isn’t Hard; Implementing It Is, Johnson refers to Twitter as the social-media gateway drug and provides advice on the best ways to begin.
We’ve blogged about numerous social media topics and have podcasts with additional insight, access our library for the June and March topics covering Social Media Musts and Strategies to balance Social efforts with Email.
