Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 4 Data-Driven Approaches To Bolster Email Deliverability
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > 4 Data-Driven Approaches To Bolster Email Deliverability
Big DataExclusive

4 Data-Driven Approaches To Bolster Email Deliverability

Bolster your email deliverability and avoid those dreaded "could not delivery" messages with the help of big data. Metrics, email design, dedicated IP addresses, and other tools can help make it happen.

Diana Hope
Diana Hope
8 Min Read
bolster email deliverability
Shutterstock Licensed Photo - 13_Phunkod | stock photo ID: 772449790
SHARE

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing.

Contents
  • Email for Businesses: A Crucial Channel
  • Poor Email Deliverability Can Hurt Your Business
  • Easy Data Driven Approaches to Boost Email Deliverability
    • 1. Improve Your Email List Hygiene
    • 2. Optimize Subject Lines and Email Design
    • 3. Keep an Eye on the Metrics
    • 4. Use a Dedicated IP Address
    • Data Technology is Key to Improving Email Deliverability

Companies need to find new ways to use big data to embrace new email strategies. One of the most important things that they should do is find data-driven approaches to enhance email deliverability.

The Evolution of Email in the Age of Big Data

For decades, email has been the go-to communication channel for businesses, and rightly so. From cost-effectiveness to speed and security, email offers a myriad of benefits. But with spam filters becoming more active than ever, low email deliverability has become an issue.

While email providers are using AI and other big data technology to filter spam, smart businesses can use data strategies to improve email deliverability on their own ends.  In this post, we’ll discuss how you can improve email deliverability with new data technology to boost your business.

More Read

AI use in gaming industry
5 Ways Technology And AI Are Changing The Gaming Industry
Data-Driven Marketers Must Avoid Data Duplication
Role of Risk Audits: How the Cloud & Big Data have Changed Them
How AI Is Changing Data Analytics in 2024
5 Digital Tools for Measuring Offline Events

Email for Businesses: A Crucial Channel

Regardless of the type of your business, email is likely your most-used communication channel. You can use big data to utilize it even more effectively. Whether it’s internal communication or reaching your customers, email provides lightning-fast communication opportunities. It is even more reliable in the big data age than it was around the turn of the century. Besides being affordable, fast, and convenient, here are some reasons why every business should use email.

  • Email is excellent for customer acquisition – even better than social media. Studies have suggested that email could offer a customer acquisition and retention rate of 81% and 80%, respectively.
  • Email is personal and customizable. You can use it for highly personal internal communications, extremely public email campaigns, and everything in between. Machine learning and other big data technology has made this even easier. They can learn to customize emails better by learning from past interactions.
  • Email is measurable through sophisticated data analytics. You can track everything with big data – how many people saw your email, how many of them opened it, and how many took the desired action.
  • It’s action-oriented. You can use email to make direct sales by adding direct links to purchase pages.
  • Email offers seamless mobility. You can access email from your mobile phone or tablet anytime and from anywhere.

Poor Email Deliverability Can Hurt Your Business

Email is a lucrative channel for business. If used strategically, it can drive your brand awareness and sales like no other channel. But to leverage email, you would want to make sure your emails land where you want them to – your consumers’ inboxes.

But with close to 50% of global emails being marked as junk, spam filters have become increasingly aggressive. This has increased as services like Gmail use machine learning to better identify spam. And their top target is automated emails. This leads to low email deliverability, which can hurt your business in many ways.

If you have low email deliverability, most of your emails will end up in the spam folder. This will ruin your reputation as a company. Besides, your email return on investment (ROI) will also plunge if a majority of your emails land in spam.

Easy Data Driven Approaches to Boost Email Deliverability

The good news is that increasing your email deliverability isn’t a difficult thing to do. If you maintain good email etiquette, you will likely never experience low email deliverability. But since spam protection has become aggressive and automated, businesses are facing deliverability issues.

Here are some easy ways to use big data to boost your email deliverability.

1. Improve Your Email List Hygiene

Always choose quality over quantity when it comes to maintaining an email list. You may have 10,000 subscribers on your list, but if 7,000 of them are inactive, your emails will bounce back. As a result, your email reputation will decline, and so will your email deliverability.

To avoid this, be sure to monitor and review your email list every now and then. You can decide a period – one month, three months, or six months – to filter your email list and remove inactive contacts.

There are several ways to identify inactive contacts. One way is to send out messages to every email asking for an active response. Besides, you can also deploy automated tools to identify and remove inactive contacts.

2. Optimize Subject Lines and Email Design

Delivering emails can be a hurdle if your emails have a low open-rate. If people aren’t interacting with your emails, it indicates that your emails aren’t useful. Thus, the recipients’ email service provider will push your emails to the spam folder.

To avoid this, optimize your email subject lines and design. Use catchy subject lines that encourage your recipients to open the message.

Once your recipients open your email, they should get an unparalleled experience. If your message is a chunk of text with no visuals or brandable elements, the readers will immediately press the back button.

Make sure your messages follow a template specific to your brand. Also, ensure that your emails feature a responsive design and are compatible with all devices.

3. Keep an Eye on the Metrics

Email service providers offer a ton of metrics to analyze the success of your email campaigns. Keep an eye on parameters like click-through rate (CTR), call to actions, and recipients’ reactions to tailor your email campaigns accordingly.

4. Use a Dedicated IP Address

You probably won’t need a dedicated IP address if you send a handful of emails every week. But if your email campaign comprises more than 100,000 messages, it’s better to ditch a shared IP and use a dedicated IP.

When you send emails from a shared IP, the quality of emails on the entire IP address is monitored. In the case of a dedicated IP, only your emails will be monitored.

Data Technology is Key to Improving Email Deliverability

Low email deliverability can be detrimental to your business’ reputation. Fortunately, data-driven insights can help boost your deliverability rates. By following the steps discussed above, you can use big data to improve the deliverability of your emails and generate better outcomes.

TAGGED:big dataemail deliverability
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (60)
How Finance & BI Teams Choose Accounting Software
Big Data Business Intelligence Exclusive
Why the AI Race Is Being Decided at the Dataset Level
Why the AI Race Is Being Decided at the Dataset Level
Artificial Intelligence Big Data Exclusive
image fx (60)
Data Analytics Driving the Modern E-commerce Warehouse
Analytics Big Data Exclusive
ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

energy data analytics
AnalyticsBig DataExclusivePredictive Analytics

IBM Emphasizes The Benefits Of Data Analytics For Renewable Energy

7 Min Read
big data helping criminal cases
Big DataDecision ManagementExclusiveKnowledge ManagementNews

Admissibility of Big Data is Changing Tactics in Criminal Court Cases

5 Min Read
Investigating the Relationship Between Big Data and Road Safety
Big Data

Investigating the Relationship Between Big Data and Road Safety

5 Min Read
Big data analytics
AnalyticsBig Data

How The Online Gaming Industry Uses Big Data Analytics To Grow

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?