Business Intelligence? Yes Minister!
I recently watched an episode of the classic BBC series ‘Yes, Minister’.In…
The Great Conjunction: Conversition Discussion on the Greenbook Blog
After the announcement that E-Rewards would be acquiring Conversition, the Greenbook blog…
Is Information Management an Evolution or a Revolution?
I was recently asked by ABC Radio National in Australia to explain…
Prescriptive Analytics – A Step Beyond Predictive Analytics
If it seems like ages ago that you began using descriptive analytics,…
Netsuite SuiteWorld 2011, Making ERP Social
I spent time this week in San Francisco with the Netsuite team…
Getting to the Root Cause of Data Quality Issues.
As a marketing manager, my primary responsibility is to build marketing campaigns…
“Data Science”: what’s in a name?
The terms "Data Science" and "Data Scientist" have only been in common…
Semantic Analytics – Detecting Context within Social Media Conversations
In many ways, we are at the beginning of social media usage…