Year: 2008

Subject Lines that Work VII

It’s safe to say that transactional email volume is up this time…

SundeepKapur1
3 Min Read

Escaping the ghosts of BI marketing past

How sweet is is to escape, if only momentarily, from BI marketing…

TedCuzzillo
1 Min Read

All Predictive Models Are Wrong – So What?

I was struck by an article on Insurance and Technology titled All…

JamesTaylor
2 Min Read

Personalizing your RSS Feeds

78.8%. This is the estimated accuracy with which an algorithm is able…

ThemosKalafatis
4 Min Read

Enterprise Search: Beset by Marketing and Hype

Given my role at Endeca, I am hardly objective about the competitive…

Daniel Tunkelang
3 Min Read

Surviving These Radical Times – A Must-see Webcast Series

There is now a steady stream of newspaper columns, magazine articles and…

GaryCokins
2 Min Read

Saturation Point

There will come a time in the near future where promotional email…

SundeepKapur1
2 Min Read