Subject Lines that Work VII

December 23, 2008
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It’s safe to say that transactional email volume is up this time of year… what better way to extend the experience and make a connection – the recipient is expecting the message and you have the opportunity to not only respond but add a little value, for example:

1) Thank You, Here’s $10 – This is a simple and effective way to show gratitude and value exchange. Just don’t forget to put an expiration date on the offer.

2) Please Leave a Review on


It’s safe to say that transactional email volume is up this time of year… what better way to extend the experience and make a connection – the recipient is expecting the message and you have the opportunity to not only respond but add a little value, for example:

1) Thank You, Here’s $10 – This is a simple and effective way to show gratitude and value exchange. Just don’t forget to put an expiration date on the offer.

2) Please Leave a Review on Your Recent Purchase – Send a thank you message from your head guy (customer service, merchandising etc.) soliciting feedback on the product/ service just purchased.

3) Sorry we missed you, let us make it up… – Callers drop off the phone, your site could have gone down or your customer/ recipient missed the big event. Here’s your chance to try and make up.

4) We’re more than just Widgets – An excellent way to show your array of products, thank the customer for their recent widget purchase and offer them a peek of what else is available.

5) Your membership expires in x-days – Place value in reminding people about their membership to your exclusive club, don’t forget to start this process of emails early.

6) Get a head start… – Send your exclusive club an advance invitation to your upcoming contest, tell them to look in the mail for postcard invitation. The card drives them to a website collecting their online entry… this is a great way to engage people across multiple channels.

7) Your recipe is included – Provide the recipe that the customer requested and offer two more partial recipes, available in full on the landing page.

Visit the earlier entries in the series – November 11, 18, 25, December 2, 9 and 16. Be sure to return next week for more in our Subject Line Series.

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