Reduce, Re-Tweet

June 19, 2009
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Twitter’s popularity is undeniable… Oprah’s there, CNN and Ashton have over two million followers each. But there’s more to this micro-blogging site than coordinating simple status updates – it can actually help you with your subject lines.

Andy Sernovitz recently posted How to write a Twitter-worthy headline in his Andy’s Answers column 8on the SmartBlog on Social Media. Andy talks about the re-Tweet effect, ways to keep your headlines short, telling and informative.

Andy’s tips can also translate to email subject line success – mainly because there are tons of eMarketers with too long subject lines. As a best practice 30-45 characters are your optimum subject line length, fitting in most inbox/ preview panes (20 characters or less for mobile.)

Play with the words, order and the story your subject line tells. Follow Andy’s tips and make sure you’re getting the most out of the limited number of words you have to convince re-Tweeting, an open or conversion.


Twitter’s popularity is undeniable… Oprah’s there, CNN and Ashton have over two million followers each. But there’s more to this micro-blogging site than coordinating simple status updates – it can actually help you with your subject lines.

Andy Sernovitz recently posted How to write a Twitter-worthy headline in his Andy’s Answers column 8on the SmartBlog on Social Media. Andy talks about the re-Tweet effect, ways to keep your headlines short, telling and informative.

Andy’s tips can also translate to email subject line success – mainly because there are tons of eMarketers with too long subject lines. As a best practice 30-45 characters are your optimum subject line length, fitting in most inbox/ preview panes (20 characters or less for mobile.)

Play with the words, order and the story your subject line tells. Follow Andy’s tips and make sure you’re getting the most out of the limited number of words you have to convince re-Tweeting, an open or conversion.

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