Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Two in Five Market Researchers Optimistic
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Two in Five Market Researchers Optimistic
Uncategorized

Two in Five Market Researchers Optimistic

TomAnderson
TomAnderson
4 Min Read
SHARE

Clients and Smaller Firms May Be Most Optimistic?

One of the members, Bret Goble, of the 4000+ strong “Next gen Market Research” group I moderate on LinkedIn approached me with a request to run a poll on the site. I typically don’t allow surveys/polls in the group, because there are frankly way too many survey monkey’s out there.

However, I thought the idea of asking a simple question about market sentiment among the researchers sounded like a good idea. The question I asked was:

Within the next month I expect market research activity to
A. Increase
B. Stay about the same
C. Decrease

More Read

Acer Is Showing Up Early to the IoT Party
IBM Video – Business Analytics & Optimization (via…
Sybase PowerDesigner & The Zachman Framework: First Zachman Certified Enterprise Tool?
Search User Interfaces and Data Quality
Why Learn R? It’s the language of Statistics

The poll was then posted in the Next gen Market Research Group on LinkedIn. We may possibly repeat this in a month or two if there is interest. Below are the results.

About half of market researchers expect things to stay the same. However, five in two are optimistic! … 

Clients and Smaller Firms May Be Most Optimistic?

One of the members, Bret Goble, of the 4000+ strong “Next gen Market Research” group I moderate on LinkedIn approached me with a request to run a poll on the site. I typically don’t allow surveys/polls in the group, because there are frankly way too many survey monkey’s out there.

However, I thought the idea of asking a simple question about market sentiment among the researchers sounded like a good idea. The question I asked was:

Within the next month I expect market research activity to
A. Increase
B. Stay about the same
C. Decrease

The poll was then posted in the Next gen Market Research Group on LinkedIn. We may possibly repeat this in a month or two if there is interest. Below are the results.

About half of market researchers expect things to stay the same. However, five in two are optimistic!

“C-Level & VP” executives seem most optimistic. Interestingly “Owners” who are usually optimistic by nature are most conservative. Perhaps they have already been hit hard and are afraid to get their hopes up? I’m not sure which of these two groups is more credible.

In terms of size, both Enterprise and small firms are most optimistic. This seems to prove what I have been suspecting. Contrary to some of the articles I’ve seen lately which claim clients should cozy up to their long time suppliers in these hard times, the opposite and more logical is happening. Larger clients are seeking out value among smaller suppliers which have less overhead and can offer more at a lower price. This should allow Enterprise firms to conduct more projects.

Business Development, and Sales are most optimistic. They are the front line so they should know if things are changing before anyone else.

Optimism decreases with age.

Not sure how useful gender is in this case.

Let me know if you found this useful and would be interested in a followup?

Tom

Link to original postTom H. C. Anderson – Anderson Analytics

TAGGED:market research
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The Anderson Analytics Facebook Application in Advertising Age

3 Min Read

Marketing Execs VS Market Research Execs

2 Min Read

MR Heretic Explained

20 Min Read

An Interview with Market Research Expert, Annie Pettit

19 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?