Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: #2: Here’s a thought…
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > #2: Here’s a thought…
Business IntelligenceData Mining

#2: Here’s a thought…

brianfarnan1
brianfarnan1
7 Min Read
SHARE
An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:
Who’s in charge here?
A recent survey of business and IT leaders carried out by Kalido shows that over two thirds of businesses have no clear data governance program, and have no plans to implement one — and 13% are unclear as to what data governance even is. The research also reveals that nobody knows who is supposed to be responsible for maintaining the accuracy of data. In 31% of the companies questioned, this role is held by the IT department – but IT organizations typically don’t have much control over the business processes that lead to poor data in the first place.
—Timo Elliott: “Data Governance? What’s That? (And How Can Companies Fix It?)”
Dig it? 
So this leads me to suggest a different metaphor for BI projects. Major elements of them are much more like archaeological digs than traditional building. The extent and importance of a dig is very difficult to ascertain before work starts and both may change during the course of a project. It is not atypical that an older site is discovered underneath an initial dig, doubling the amount of work required. So, my belief…

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:
Who’s in charge here?
A recent survey of business and IT leaders carried out by Kalido shows that over two thirds of businesses have no clear data governance program, and have no plans to implement one — and 13% are unclear as to what data governance even is. The research also reveals that nobody knows who is supposed to be responsible for maintaining the accuracy of data. In 31% of the companies questioned, this role is held by the IT department – but IT organizations typically don’t have much control over the business processes that lead to poor data in the first place.
—Timo Elliott: “Data Governance? What’s That? (And How Can Companies Fix It?)”
Dig it? 
So this leads me to suggest a different metaphor for BI projects. Major elements of them are much more like archaeological digs than traditional building. The extent and importance of a dig is very difficult to ascertain before work starts and both may change during the course of a project. It is not atypical that an older site is discovered underneath an initial dig, doubling the amount of work required. So, my belief is that BI professionals should not be likened to architects or structural engineers. Instead, the epithet of archaeologist is much more appropriate.
—Peter Thomas: “A more appropriate metaphor for business intelligence projects”
It’s the fundamentals, stupid
If you’re like me, you’ve noticed that the social media buzz is taking far more time and energy than the answer to the question, “How will sales and marketing support this year’s corporate objectives?” Many sales and marketing organizations have emphasized social media at the expense of their strategies. It’s as if strategy doesn’t matter anymore. Newsflash: It does. Moreover, the past is prologue. Companies that emerged from the last recession did so by returning to fundamentals. They understood that technology—even the coolest let’s-get-naked-and-party, Sandhill Road-backed, WTF 2.0 software—was nevertheless still a means to an end.
—Jill Dyché: “Social Media Renders Your Marketing Strategy Obsolete. NOT!”
Beware the Coke machine
The scene is your company’s conference room. You have just presented your new plan outlining the data governance projects for the entire year. Each department argues persuasively for support from the data governance team. After limited discussion, the budget is approved and 95% of your team’s expenses have been committed for the current budget. This part of the meeting allocating millions of dollars takes place in about 60 minutes. At this point, the meeting leader mentions that the company has been considering the installation of a Coke machine in this section of the building. With a few minutes left in the meeting, he asks what drinks people want in the machine. For the next 45 minutes, the debate rages with a heightened level of intensity. By the time the meeting adjourns, nearly as much time has been spent on the Coke machine as has been spent on the entire data governance budget for the year.
—Steve Sarsfield: “Data Governance and the Coke Machine Syndrome”
If the algorithm is the same…
We found out that a particular client was using THREE data mining software packages. Not statistical software packages, or the base versions, but the complete, very expensive data mining software packages. Their reason? Well, they have the opinion that some algorithms/techniques in a particular data mining software package are much better and accurate than the same algorithms/techniques in another package. Unless a particular DM software has a totally different and new algorithm for which you can’t obviously make a comparison, I haven’t come across or heard of any stark differences among model performances and results for the same algorithms offered by the reputed DM softwares. Data mining solutions and the subsequent business benefits are not solely driven by model accuracy; a lot depends on how you interpret and apply the model’s results, too.
—Romakanta Irungbam: “Software Dependence & Model Accuracy”
Everything is going to be all right
Research from Forrester seems to suggest that IT job cuts in 2009 won’t be as steep as they were in the 2001/2002 dot com bubble burst. Forrester says that the US market for jobs in information technology will not escape the recession, with total jobs in IT occupations down by 1.2% in 2009, but the pain will be relatively mild compared with past recessions.
—Steve Sarsfield: “The Down Economy and Data Integration”
TAGGED:algorithmsdata governance programkalidomarketing strategysocial media
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Claiborne Community

3 Min Read

Back to the future, the rebirth of the “Mom and Pop” business

9 Min Read

Social Media: The Tension between Collaboration and Ownership

5 Min Read

Software Dependence & Model Accuracy

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?