Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 4 Ways To Use Big Data To Monitor Competitors On Social Media
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > 4 Ways To Use Big Data To Monitor Competitors On Social Media
AnalyticsBig DataExclusiveSocial Data

4 Ways To Use Big Data To Monitor Competitors On Social Media

Ryan Kh
Ryan Kh
7 Min Read
use big data to research social media
Shutterstock Licensed Photo - By Bloomicon
SHARE

Big data has brought countless benefits to brands across the globe. Most of our articles here on Smart Data Collective focus on the benefits of marketing and customer service. However, big data can be equally beneficial for conducting competitive analyses, and can be used to monitor competitors on social media. Social media has provided a goldmine of data on your competitors. The trick is knowing that to look for.

Contents
How Can You Use Social Media for Data Mining?Identify who your competitors areLearn from their strategiesUse relevant toolsKeep customer service in mindFinal Thoughts: Use Big Data To Watch Your Competitors On Social Media

How Can You Use Social Media for Data Mining?

Mining data on your competitors is easier than ever with social media. But where do you start? You do not want to be that one brand who purchases fake followers and likes on social media to make yourself seem more legitimate. Not only is doing so unethical, but it will also come back to bite you. Internet users are becoming increasingly adept at identifying which accounts are trying desperately to convince them to click the “follow” button (one of the most noticeable red flags is when an account has thousands of followers, but very few likes per post—engagement is just as crucial, if not more so, than follower count to expanding your brand). No, you need to build your audience organically. Doing so can be an intricate and time-consuming process, though. Rather than do it all by trial and error, you have prime role models you can turn to–your competitors. You are all after the same thing, so looking at what works and does not work for them can help you adjust your social media efforts into the most effective strategy it can be. What are the best ways to monitor competitors, and what should your takeaways be?

Identify who your competitors are

The first step, of course, is identifying who your competitors are. Your big data analytics strategy won’t do you any good otherwise. Not because you did not already know one or two companies that offer the same product, service, or content as you, but because you may not know all the players on the board. Use Google to find them: search key phrases you hope people will ultimately use to find you. You do not have to concern yourself too much with the individuals or organizations are not particularly active online, though; you should focus on those that invest in social media.

Learn from their strategies

Once you know who to keep an eye on, pay attention to everything they do. There are analytics tools that can capture data as it comes in. What kind of content do they produce and re-share, and how successful is it? How often do they tweet, and what difference does it make? What kind of interactions do they have with their Instagram followers? What is the ratio of likes-to-engagement on their Facebook posts? Are their social media strategies driving sales? You should never copy their material, of course, but what works for them is worth seeing if it will work for you as well.

More Read

cybersecurity and internet of things
Urgent Tips To Guard Against New IoT Cybersecurity Threats
Here Are The Skills You Need To Work With Big Data
3 Hours of Pure Soccer Emotion, Visualized with R
7 Data Modeling Mistakes that Will Sink your Analysis
Today’s Biggest Success Tip: Predictive Analytics Using Big Data

Use relevant tools

You do not have to conduct competitor analyses by yourself, though. There is an abundance of big data tools available to help you assess who you are competing with. Here are a few examples of helpful resources that use big data for competitive research: Fanpage Karma: Fanpage Karma offers a free plan that can provide you with a comparative dashboard of your competitors, covering analytics like engagement, growth, frequency, most-used sources, supporters, and more. It works across Facebook, Instagram, YouTube, Pinterest, Google Plus, and Twitter, although Social Media Examiner says its most robust features apply to Facebook. Mailcharts: Besides social media, you need to monitor your competitors’ email marketing campaigns. This form of marketing is much less transparent, though, so obtaining relevant data is challenging and tedious. Mailcharts aggregates your competitors’ email campaigns so you can see how yours compare and get an idea of what you can do to improve (it even captures subject lines). Feedly: Feedly is a tool that aggregates content in real-time. Rather than constantly checking your competitors’ blogs and social channels, Feedly piles it all together for you so that you can see what topics they are covering and what kind of articles they are writing.

Keep customer service in mind

You know what else helps build audiences organically? Customer service. When people feel that businesses are quick to reply to their questions and listen to their complaints, they are more likely to remain loyal and share their experience with others. Social media is an excellent place for customer service, too, because some platforms like Twitter and Facebook enable speedy direct messaging. There is even an increasing number of company Twitter handles that are specifically for customer service departments. Analytics tools can help you monitor your competitors’ customer service behaviors to some degree, but you may need to pay attention to some elements yourself. What is their tone of voice when interacting with followers? Do they make complaintive comments public so that everyone can see the answer? Do they address people by name and accept criticism with compassion and understanding? Pay attention to customer reviews that mention any positive or negative customer service experiences.

Final Thoughts: Use Big Data To Watch Your Competitors On Social Media

Growing your social media audience organically requires strategy, so it’s pragmatic to keep an eye on what other business are doing. What are your preferred methods for monitoring your competitors?

TAGGED:big databusiness intelligencesocial media
Share This Article
Facebook Pinterest LinkedIn
Share
ByRyan Kh
Follow:
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: ryankh14@icloud.com

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data in academia
Big DataExclusive

The Incredibly Important Role Of Big Data In Academia

7 Min Read
big data helps with money management
Big DataExclusive

4 Crucial Big Data Profit Maximization Hacks for Business Owners

8 Min Read

Gartner says predictive analytics are the hot BI topic.

2 Min Read
Future of Big Data
Big Data

Here Are Bank of America’s Revelations of the Future of Big Data

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?