Stila & Barbie

March 10, 2009
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This internationally known stylista has fans spanning generations, she’s reinvented herself over 50,000 times (sine 1959) and has had just about every job imaginable all while brandishing that trademark smile… Hello, it’s Barbie!

Did you know that Mattel has over 25 hair-and-face designers along with teams of marketing and idea people visiting Paris runways and scouting city streets for the next Barbie-worthy fashion trends? Did you know about the attention she’s received from Stila Cosmetics?

Stila has created a marketing event out of Barbie’s Big 5-0, incorporating signature Barbie looks in four “Decades of Beauty” paint cans. This is an excellent example of Stila creating their own event – creating campaigns, branding their website and offering packaged offers. Stila created a promotion to enhance their modern, approachable and individual mantra – with an icon fitting that complete definition.

Use this post as an inspiration for your eMarketing – involve your team, seek outside influences and use reinvention tactics to stay relevant, it’s worked for Barbie. Like Stila, look for outside events to enhance your campaign calendars and sales events; this tie-in is bound to earn them at


This internationally known stylista has fans spanning generations, she’s reinvented herself over 50,000 times (sine 1959) and has had just about every job imaginable all while brandishing that trademark smile… Hello, it’s Barbie!

Did you know that Mattel has over 25 hair-and-face designers along with teams of marketing and idea people visiting Paris runways and scouting city streets for the next Barbie-worthy fashion trends? Did you know about the attention she’s received from Stila Cosmetics?

Stila has created a marketing event out of Barbie’s Big 5-0, incorporating signature Barbie looks in four “Decades of Beauty” paint cans. This is an excellent example of Stila creating their own event – creating campaigns, branding their website and offering packaged offers. Stila created a promotion to enhance their modern, approachable and individual mantra – with an icon fitting that complete definition.

Use this post as an inspiration for your eMarketing – involve your team, seek outside influences and use reinvention tactics to stay relevant, it’s worked for Barbie. Like Stila, look for outside events to enhance your campaign calendars and sales events; this tie-in is bound to earn them attention from all ages.

For more about campaign planning, visit our December Service In Action podcast – eMarketer’s Calendar.
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